Back in September, GoPro was excited to announce its very first foray into the drone market. It was foldable, and featured a detachable stabilizer that could be used to make non-aerial, handheld shots more steady, along with a rugged, outdoor-ready travel case.
However, GoPro’s first attempt at breaking into the drone market has essentially failed due to several of the Karmas dropping from the sky due to sudden power loss. Given the number of Karmas that have failed, GoPro has issued a general recall.
It’s no secret that GoPro isn’t doing so well. To quote The Verge: “GoPro announced its first quarter earnings (today), and the details were fairly bleak. It saw its revenue drop by 49.5 percent from the same period in 2015, and it swung from a $22 million profit to a $121 million loss. The company also announced that its new drone, the Karma, will be delayed until the winter holiday. It was originally slated to be released i the first half of this year.”
While the Karma recall could be a story about failure, we prefer to see it as a story about company culture and doing right by people. Even though GoPro has had to issue a recall—which is certainly frustrating for consumers and GoPro manufacturers alike—they are doing right by those affected, and offering those Karma buyers who return their drone a free Hero5 Black camera.
This is a big deal not just because they’re offering something for free, but because what they’re offering is GoPro’s top-of-the-line action camera, just released last month in October. Fans have been excited to see other demonstrations of transparency and ethics in the drone industry, such as the open communication DJI kept with consumers when they faced a delay delivering the Mavic Pro, and that’s why we choose to see a silver lining in this story.